“The Democrats have covertly used these techniques against us for five election cycles. Valor America is ahead of every other conservative effort with this science. They have the trained team to duplicate and outperform the efforts of the Left.”

Newt Gingrich (Read Full Letter)


Joe Arlinghaus

President & Founder

Joe got involved in Republican party politics in the mid 80’s in high school in Michigan. In 1987 and 1988 he walked door-to-door in the snow for Jack Kemp in New Hampshire. In 1992, he was a staff member in the Buchanan for president effort in the New Hampshire primary. Much of his experience has been in support of pro-life charity efforts also. In 2014 he accepted a challenge from the political team of Greg Abbott in Texas to find ways to win voters away from the Democrats using abortion messaging. In searching for a way, Joe met Dr. Adam Schaeffer and a long partnership began.


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Evolving Strategies LLC

Research Engine

Evolving Strategies is the research engine driving Valor America’s election efforts. ES is a behavioral science firm in the Washington, D.C. area that serves both political organizations and businesses. The firm helps clients modify human behavior using clinical trials and machine learning. We get more people to do what you need them to do. Adam Schaeffer is Founder and Chief Behavioral Scientist at Evolving Strategies. He has a Ph.D. in Political Science with a specialization in political psychology and behavior from the University of Virginia and an M.A. in Social Science from the University of Chicago. Alex Oliver is Chief Data Scientist at Evolving Strategies. He has a Ph.D. in Political Science with specializations in quantitative methods and American politics from Boston University, an M.A. in Economics from Tufts University, and a B.A. in Economics & Mathematics from Merrimack College.