The Results
We’ve conducted over a dozen experiments across five states in the last five years, identifying messages that work, and the voters we know we can move.
We helped Kevin Cramer win in North Dakota, Mike Braun win in Indiana, and Josh Hawley win in Missouri. We moved targeted voters by close to +10 points in the Michigan Senate race – a winnable race had the funds been available.
We develop creative messages on a range of topics, but test them to make sure they will work. Sometimes, we find they don’t, or that a race isn’t worth investing in. For instance, we ran randomized-controlled message trials and modeled voters in Pennsylvania in 2018, but found the messages weren’t moving enough voters and the race was too far gone.
Knowing what not to do is a critical part of making an impact. Knowing that an ad will work gives us the confidence to go all-in. That makes us efficient and effective with investor funds.
And as a result of our efforts, we’ve built a data and knowledge for key 2022 races. We will pursue the winning of 3 governorships, 8 Senate seats, and 15-30 House seats. The future is America first—RINOs be damned.